About US

Where ancient Korean skincare traditions meet modern science.

Yugen Beauty is a U.S.-based online retailer specializing in authentic Korean skincare. We carry K-beauty brands including Anua, Beauty of Joseon, COSRX, SKIN1004, Medicube, Torriden, Isntree, Pyunkang Yul, Purito Seoul, Mary & May, Some By Mi, and Haruharu Wonder. Product sizes vary; check each listing for the size offered.

Why we organize skincare the way we do

Korean skincare works because it treats skin health as a routine, not a quick fix. Rather than one harsh all-in-one treatment, it layers lightweight, ingredient-led products — centella asiatica, snail mucin, niacinamide, rice, propolis, heartleaf — so your skin gets exactly what it needs at each step. That's why we organize our catalog by skin type, product category, brand, and routine step: so you can build a routine that fits your skin, not just your cart.

What "100% authentic" means to us

We offer products in the sizes specified on their individual listings, including mini sizes where stated. We don't sell samples repackaged as full-size, and we don't sell anything we can't stand behind as the real thing.

Shipping & support

We ship across the United States, with free shipping on orders over $49. Questions about an order, a product, or which routine step to start with? Reach us any time at contact@yugenbeautyshop.com — our team is available 7 days a week.

Not sure where to start? Try our skin analysis or browse skincare by skin concern.